Introduction to Adswords

PPC is pay per click advertising. A search query ia what any user types into a search engine. A keyword is an object in your account. when a search query matches a keyword then your ad can be displayed. If the user clicks on your ad, the user clicks on your ad. The user goes to your landing page and you pay for the click. You can track conversions to view which keywords and ads lead to actions. You can choose where your ads are displayed. You can choose additional targeting options, such as the language of the search or topics and catagories